What is the Active Economy?

Today, the $3 Trillion global active economy incorporates all for-profit, not-for-profit and public organizations and individuals who directly or indirectly contribute to the development and delivery of sport and active recreation experiences, whose aim is expressing or improving individual or community physical, mental and/or social health and wellness. The active ecosystem is composed of ten sectors in the Figure below.

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The ActiveCITY Collective

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The ActiveCITY Collective is a collaboration of not-for-profit, for-profit and public-sector organizations and individuals engaged in Calgary’s regional active economy. Our objective is to facilitate collaboration, debate, learning and connection to shape system wide solutions. Our ultimate goal is transforming Calgary into Canada’s most livable region by maximizing the potential of our natural competitive advantage – our active economy.

From the Prairies to the mountains and from the Bow to the Elbow rivers, spanning winter and summer, Calgary is a naturally active city. But our real strength are the hundreds of thousands of people engaged actively every day in the active economy, as participants, leaders, volunteers, fans and supporters. So whether you cycle, garden, do Tai Chi, design sport tech or are just a fan, you are part of our rich active economy.

In the Calgary region, the active economy includes in excess of 2000 organizations and hundreds of thousands of people, powering the economic and social prosperity of our community.

Whereas, Silicon Valley is a leader in technology and London in financial services, Calgary possesses the natural resources - our history, our people and our environment - to be a global leader in the active economy.

But being a global leader rarely happens by accident. It happens because of a plan and commitment.

Over the next year, the ActiveCITY Collective is engaging thousands of Calgarian’s to develop a collective vision and framework for maximizing the potential of our active economy and transform Calgary into Canada’s most livable region.


ActiveCITY Spotlight

Calgary’s Regional Active Economy:

An Exploratory Study of the Role of an Active Ecosystem in Generating Community Value

Authored by Dr. David J. Finch, Dr. David Legg, Dr. Norm O’Reilly, Jason Ribeiro and Dr Trevor Tombe.

This working paper is the first output of the ActiveCITY Collective. In this paper, we define the active economy includes all for-profit, not-for-profit and public organizations and individuals who directly or indirectly contribute to the development and delivery of sport and active recreation experiences, whose aim is expressing or improving individual or community physical, mental and/or social health and wellness.

The goal of this paper is to begin a discussion on how the active economy can play a leading role in shaping Calgary’s future. Join us on September 18th at the ActiveCITY Summit where the authors and industry leaders will debate the concept of an active economy and its role in Calgary’s future prosperity.

The full working paper or the executive summary can be downloaded by clicking below.