Who Plays in the Active Economy?

Every individual or organization that has an interest in, or is impacted by the active economy is an important player. This includes all forms of engagement in the active economy. Engagement may be in either a professional or volunteer capacity. The ActiveCITY Collective defines engagement in five categories: participant, administration, enabler, policymaker, supporter. An individual or organization may encompass one or more forms of engagement. Refer below for definition and examples of each role.

 
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Participant

One that partakes in a competitive sports or active recreation experience. 

E.g. Participating in a dance class, cycling to work, playing on a recreational soccer team, hiking, high-performance athletes.

Administration

One whose role supports the development and/or delivery of competitive sports or active recreation experiences. Administrators may be volunteer or professional. 

E.g. League coordinator, recreation centre facility manager, recreation program coordinator, promotion or sales coordinator for local team, role on a sport governing body. 

Enabler

One whose role enables others to participate in competitive sport or active recreation experiences. Enablers may be volunteer or professional. 

E.g. Coach, referee, personal trainer, physiotherapist, physical education teacher, eco-tourism guide, designer of sport equipment, lifeguard, urban planner. 

Policymaker

One who is a member of a government department, legislature, or other organization who is responsible for developing and implementing active ecosystem policy, including in the competitive sport, active recreation and health and wellness sectors. 

E.g. Minister of Sport; Director of Parks & Recreation

Supporter

One who supports or motivates others to participate in competitive sport or active recreation experiences.

E.g. A parent who registers their child in a program, a spectator who attend a live sporting event, a fan who watches a competitive sporting event on television; playing in a fantasy sports league. 

 
 
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